Thursday, June 11, 2009

PR RETAINER FEE ?

PR RETAINER FEE,it won't be a new word who are live in the market to uplift their bussiness entity.PR means Public Relations. Public Relations are needed positively as well as continually with the public through advertising, marketing, promotions and community service.

Public Relations are expensive.PR firms are typically engaged by business for a monthly retainer fee, under the terms of a contract which runs a minimum of three months and often as long as a year or more.In 1992 the charges where $200-$500. PR agencies often pass along to the client all "hard copy" costs - the costs of photography, printing, postage, telephone, and other fees related to production of material for the client.

Wednesday, June 10, 2009

Sound sleep 'adds better exam results'

A new study by University of Pittsburgh has revealed that a night of "high quality sleep" sleep adds up to better exam results.

The researchers have based their findings on an analysis of the sleep patterns
of 56 adolescents and comparing their sleep patterns with their exam grades. They found that higher scores were related to greater sleep quality, less awakenings rather than actual length of time asleep.

Free breakfast for school kids in Thiruvananthapuram

The Trivandrum city corporation here has launched a free breakfast scheme for school children up to the eighth standard.

The scheme called 'Unarvu" (awakening), which got underway yesterday, covered around 25,000 children studying in government schools and 15 aided schools in the coastal stretch of the state capital. The project is mainly financed by the Thiruvananthapuram Corporation with the support of the Parent-Teachers Association of the respective schools.

Loans likely to get cheaper as Govt prods banks to cut rates

Home and other retail loans and industrial lending may become cheaper soon as public sector banks are likely to cut interest rates after the government prodded lenders to provide credit at reasonable rates to spur the economy.

Thursday, June 4, 2009

3G spectrum auction deferral leads to $16 Billion loss

The continuous deferral of 3G spectrum auction has resulted in a loss of $16 billion, as per a study. The losses are incurred in terms of direct investments and notional productivity gains.

The findings are based on study conducted by LECG, a global consulting firm. "The Indian market has been ready for 3G for a long time. Many of the operators have been planning to launch 3G services since 2005," Jaikishan Rajaraman, Senior Director with the GSM Association told Mint. The delays are mainly caused due the difference between the government and the department of telecom (DOT) on the reserved price, which has to be charged. "The more you delay the auction, the greater is the cost of capital at a later time when the auction does happen," said Rajaraman. According to him, investments in 3G in India would lead to an economic benefit worth around $70 billion.


The onset of 3G services is usually accompanied by an increased usage of mobile broadband (or high speed Internet services). For every 10 percent increase in the broadband penetration, there is an increase of 0.1-1.4 percent in the country's gross domestic product (GDP). There are a number of variables that can be included in losses due to the delay in auctioning 3G services said an expert. "These could be revenues that could have been garnered from subscribers added, licence fees, spectrum fees, direct and indirect employment, revenues to the value added services operators, handsets sales and even income tax to the government," Mahesh Uppal, director with Com First (India).

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