Ford created TheFordStory.com Web site in December to help show the public that the company is different – Ford has a plan centered around great new products that deliver on fuel economy, quality, safety and smart technologies.
Now the company is introducing “version 2.0” of this social media Web site. Highlights of the updated site include:
· Daily updates of fresh content, showing the progress on Ford Motor Company's plan. A particular emphasis will be on fuel economy and quality, as Ford tries to make the reality of where we stand competitively match the perception the public has today.
· An Outside Voices area, providing visitors the ability to not only see what Ford is saying about itself, but also what consumers and the news media are saying about the company directly.
· Easier ability to share individual articles and videos, allowing visitors to spread Ford's story and progress to others.
· Connection with other external social media platforms, including Facebook, Twitter, YouTube and Flickr – and it now can be browsed on iPhones.
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